December 10, 2014
The fluctuations in web design trends complicate the process of selecting the best tools for the job.
Yet a handful of creative concepts have evolved according to the natural growth that dominates the digital development industry.
Here are 7 concepts making a difference both today and in years to follow, including 2015.
1. Flat Design – A Focus On Faster Load Times and More
Flat design development work results in a website that establishes a clean, fast and polished professional appearance. By concentrating on the principles behind minimalist content delivery, flat design promotes quicker page serving of content-focused information.
2. Bigger, More Prominent Images Capture Center Stage
In 2015, web development work will include responsive image resizing optimized to reduce server-loading speeds while rapidly dominating viewer interest. Face it: large images are here to stay.
3. Expansion of Responsive Design
According to "The U.S. Mobile App Report" from August 2014, usage of mobile devices as the leading digital platform accounts for 60 percent of the time U.S. citizens spend in a digital media environment. The nature of responsive web design demands efficient web navigation.
From desktop computers to smart watches and TVs, development work must include a focus on devices and apps that correspond with:
- Digital automotive functions
- Cable and satellite movie scheduling and viewing
- GPS support
- Healthcare monitoring and treatment
- Television and radio functions
- Wireless Internet watches
4. Emphasis on Typography
New flexibility in website typography has become a driving force behind modern development work. Successful websites establish a theme, tone and message that reach a targeted audience. Modern websites can safely support a purposeful selection of:
- Color options
- Kerning
- Line length
- Point sizes
- Typefaces
- And more
5. Personalized UX
Modern web design trends include application of advanced traffic tracking tools capable of processing and analyzing how users process and respond, viscerally, behaviorally, and reflectively to a website’s components and responsiveness, including the site’s adaptability to modern devices.
6. Automation of Coding
For modern web designers, the barrier between a streamlined web concept and a programmer's understanding are gone. Smarter and more ambitious design software enables designers to experience the reality of code-free web design. Examples: Adobe Reflow and Macaw, both professional software wizardry capable of generating HTML, CSS and more from existing components.
7. Slide-out Menus
Current in web design trends: gravitation toward the simplicity of slide-out menu bars. Think: Out of sight, out of mind, yet readily accessible on mobile and other small Internet devices.
Outsourcing For the Competitive Edge
Web design trends may come and go, but competitive marketing always demands reliable access to skilled development resources. For many companies, global outsourcing of software and web development is a solution in itself and at substantial cost savings. When Accelerance selects partners to join our network, we pay close attention to their documented and proven skills in the latest UX and UI trends, tools and technologies.
Accelerate your options: Find an outsourcing partner today.